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[Remote] Senior Analyst, Marketing Effectiveness
Note: The job is a remote job and is open to candidates in USA. Sephora is a leading beauty retailer dedicated to empowering teams and inspiring customers. They are seeking a Senior Analyst in Marketing Effectiveness to drive data-driven solutions that optimize marketing investments and deliver insights through Marketing Mix models. Responsibilities • Evaluate Marketing Effectiveness. Provide ongoing evaluation of marketing efforts through the development and analysis of Marketing Mix models, delivering insights that optimize our marketing investments and drive business growth • Drive Day-to-Day Marketing Analytics. Collaborate on day-to-day marketing effectiveness activities such as data delivery, analytics processes, interpretation of findings, insight delivery, and stakeholder alignment, with an emphasis on Marketing Mix models and time series analysis • Design Data-Driven Solutions. Work with stakeholders to determine business needs and objectives, and then partner with the Marketing Effectiveness team to design, develop, and complete analytical processes and solutions that derive insights addressing stakeholders' stated objectives • Shape the Marketing Effectiveness Roadmap. Actively consult with stakeholders to validate and update as needed a defined marketing effectiveness roadmap that outlines short-term and long-term business priorities, ensuring alignment with evolving business needs • Support Executive Engagement. Support the Senior Director on executive engagement materials and critical business needs, translating complex analytical findings into clear, actionable recommendations for leadership • Tell the Story Behind the Data. Communicate complex concepts in a simple way, articulating findings that are not always straightforward or intuitive and telling the story of campaign performance to diverse audiences across the organization Skills • 1-5 years of analytics experience with a strong foundation in data analysis, interpretation, and insight delivery that drives business decisions • Experience running Marketing Mix Models or other time series models, with the ability to develop, analyze, and derive actionable insights from sophisticated analytical frameworks • Paid Media marketing or analytics experience, either at a digital agency or client side • Experience with R and SQL, with the ability to leverage technical tools to extract, manipulate, and analyze large datasets efficiently and accurately • Excellent communication skills with the ability to articulate findings that are not always straightforward or intuitive • Great attention to detail, with the ability to dig deep into details while keeping focus on the primary business question at hand and maintaining perspective on broader business objectives • High sense of integrity and respect for others, with experience working with cross-functional teams • Ability to multi-task and prioritize workload without becoming overwhelmed • Intellectual curiosity and willingness to accept feedback, with a growth mindset that continuously seeks to learn, improve, and innovate in the field of marketing analytics • Programmatic and/or Paid Social experience preferred with some knowledge of Paid Search, Affiliate, or Video a plus Benefits • Comprehensive health, dental and vision plans • A superior 401(k) plan • Various paid time off programs • Employee discount/perks • Life insurance • Disability insurance • Flexible spending accounts • An employee referral bonus program Company Overview • Sephora is an online shopping site that offers a range of beauty products such as cosmetics and skincare items. It was founded in 1969, and is headquartered in Neuilly-sur-seine, Ile-de-France, FRA, with a workforce of 10001+ employees. Its website is Company H1B Sponsorship • SEPHORA has a track record of offering H1B sponsorships, with 37 in 2025, 49 in 2024, 69 in 2023, 49 in 2022, 29 in 2021, 32 in 2020. Please note that this does not guarantee sponsorship for this specific role. Apply tot his job
