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Product Manager - Ad Experiences & Interactive Advertising
About the position
The Ads Product team is responsible for monetizing Roku's platform through innovative advertising solutions across the Roku TV experience, including its premiere streaming service, The Roku Channel, on both Roku devices and off-platform environments. Collectively, these products reach millions of users daily, creating valuable advertising inventory and engagement opportunities throughout the entire Roku ecosystem. We're looking for a Senior Product Manager to lead the development of next-generation Ad Experiences and Interactive Advertising solutions that help marketers and advertisers drive visually appealing, high-impact sponsorships on the platform. The ideal candidate will pair a global mindset with locally relevant execution, serving as a gritty problem solver and self-starter who can drive programs with product and commercial teams at Roku and with external strategic partner organizations.
Responsibilities
- Product strategy and opportunity assessment: Conduct rigorous market analysis and user research to identify high-growth monetization opportunities; build robust business cases that balance short-term revenue goals with long-term ecosystem health
- Strategic roadmap ownership: Define and execute a multi-quarter roadmap for ad innovation products, ensuring alignment with Roku's overarching platform strategy and the evolving needs of the programmatic and direct-sales markets
- High-fidelity documentation: Author comprehensive Product Requirement Documents (PRDs) and technical specifications; translate complex business needs into actionable engineering tasks to ensure on-time, high-quality delivery
- Agile innovation: Partner with the UX team for rapid prototyping, A/B testing, and iterative design methodologies to validate ad formats and minimize \"time to insight\" by testing hypotheses in live environments
- Operational excellence: Drive feature prioritization and process improvements, maintaining a relentless focus on key KPIs such as Ad Fill Rate, CPM, User Engagement, and Churn impact
- Engineering partnership: Serve as the \"voice of the customer\" for the engineering team; provide deep business context to technical leads to foster creative problem-solving and architectural scalability
- Stakeholder orchestration: Lead cross-functional teams—including Sales, Marketing, Data Science, Finance, and Legal—to navigate the complexities of privacy regulations and advertising standards
- Vendor ecosystem management: Manage strategic relationships with 3rd-party technology vendors/partners; ensure rigorous SLA compliance and influence their roadmaps to align with Roku's proprietary tech stack
- Market intelligence and thought leadership: Act as the internal authority on AdTech trends (e.g., CTV measurement, identity solutions, shoppable TV); translate industry shifts into strategic POVs that influence executive decision-making and monitor the competitive landscape to ensure Roku remains the industry leader in native, non-intrusive, and high-performing ad experiences
Requirements
- 5+ years of product management experience building advertising and marketing solutions
- Domain expertise in AdTech, Ad UX, OTT, and/or DMPs
- An extraordinarily high level of customer empathy
- Experience working with business intelligence/data analytics tools and data dashboarding tools such as Tableau or Looker
- Practical knowledge of experimentation, A/B testing, and lift measurement
- Data-driven and entrepreneurial self-starter who deals well with ambiguity
- Experience working with marketers, marketing operations, data scientists, and data analysts
- Strong, influential cross-functional team leader with experience working in enterprise and matrixed environments
- Excellent problem-solving skills and ability to work independently
- Minimum of a bachelor's degree (preferably in engineering)
- Light travel as needed.
Nice-to-haves
- MBA preferred
Benefits
- health insurance
- equity awards
- life insurance
- disability benefits
- parental leave
- wellness benefits
- paid time off
