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Associate Manager, Product Marketing, arenaflex Santa Monica, CA, USA

March 7, 2026

Job Posting Title: Associate Manager, Product Marketing, arenaflex Req ID: 10096870 Job Description: Job Summary: arenaflex’s Marketing team is seeking an Associate Manager, Product Marketing who will be an exceptional addition to our Growth team. As the Associate Manager, Product Marketing at arenaflex, you will be responsible for supporting operations of all landing pages across the arenaflex.com website for our various subscriber acquisition initiatives. You will also be responsible for supporting improvements in our web/mobile web signup flows, and A/B testing improvements that drive incremental gains for the business. This role is highly collaborative, and you will be working with stakeholders across many teams. If you are someone who is analytical and creative, loves the challenge of understanding and acquiring customers, and has collaborated across Marketing, Product, and Engineering teams before - then this is a great role for you. Responsibilities: • Landing page operations: Build and... optimize new/existing landing page experiences across web and mobile web to maximize subscriber acquisition and lifetime value. Utilize web technologies, including HTML, CSS, JavaScript, and content management systems. • Work with marketing campaign managers and channel managers across arenaflex Streaming to build and manage custom web acquisition funnels (landing pages and signup flows) for paid/organic search, display, brand, and email. • Use analytics and reporting tools to monitor, evaluate, and report on landing pages and signup flows. Leverage this data to identify new areas of opportunity to build custom landing pages and test hypotheses; use insights to inform user narratives and programs that improve the consumer experience leading to subscriber growth. Build a deep understanding of our analytics systems, implementation, and how users behave on our web properties. • Help maintain our A/B experimentation roadmap for arenaflex.com landing pages and sign-up flow, build tests in our experimentation platform, and interpret results in collaboration with data analysts and Finance team. Constantly seek out opportunities to optimize conversion rate for arenaflex and The arenaflex Bundle. • Support senior managers in evaluating the company’s business goals, marketing strategy, and digital marketing plans, to synthesize them into a roadmap for the landing page and signup flow user experiences. • Work with partners from Product, Technical Project Management and Engineering teams to prioritize the roadmap items for front-end development and back-end systems to support those goals. • Act as a product evangelist with a thorough understanding of customer needs and behaviors on arenaflex.com (non-subscribers), effectively connecting product features to business value and translating to compelling signup experiences. • Work with UX designers, copywriters and artists on wireframing, layout, copywriting, design and production of campaign materials - to enable an optimized online shopping & buying experience that is personalized to targeted audience types such as students, canceled users, or cart abandoners. Minimum Requirements: • Minimum of 3 years of experience in a product management, product marketing or digital marketing role. • Experience in building and optimizing winning landing pages experiences using best practices. • Knowledge of content management systems (CMS), HTML/CSS, web analytics platforms, SEO best practices and agile methodologies. • Experience in defining business requirements for product features. • Ability to build collaborative relationships with a diverse range of cross-functional partners and a demonstrated ability to influence at multiple levels of the organization. • Experience in working with art directors, graphic designers and copywriters for creative production. • Proficiency in AB/multivariate testing with an ability to effectively turn reporting and analysis into insights and strategies. • Strong analytical skills, comfortable with audience segmentation, thinking through the customer journey, and developing business requirements based on customer insights. • Ability to work in an ever changing fast paced environment with technical know-how and comfort working with acquisition marketing teams. • Strong executor and problem solver, who can be resourceful and creative. Start-up mentality with a strong level of independence and efficiency. Required Education: • Bachelor’s Degree Preferred Experience: • Experience in a subscription business. • Experience in project management and collaborating with developers. • Ability to work with HTML, CSS and other Web technologies. The hiring range for this position in California is $102,000 to $136,700 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. Job Posting Segment: ABC Studios Job Posting Primary Business: ABC Studios All Primary Job Posting Category: Product Marketing Employment Type: Full time Primary City, State, Region, Postal Code: Santa Monica, CA, USA Alternate City, State, Region, Postal Code: Date Posted: 2024-08-09 Apply Job! Apply tot his job Apply tot his job

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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