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Assistant Brand Designer

March 7, 2026

Overview

The Assistant Brand Designer is responsible for partnering across different types of design projects and execution of comprehensive brand design and graphic design projects across our Global Food and Global Beverage portfolios. Successful candidates will demonstrate a superior ability to learn and start applying design thinking from ideation through concept development, refinement, and execution. Create high-quality brand design solutions by directly executing design and leveraging internal/external design resources. The Designer must be able to sketch and articulate his/her creative thinking.

Responsibilities

Execute brand & packaging design projects:
- Design for global food and beverage brands under PepsiCo.
- Support 360° brand identities across packaging, graphics, and multiple touchpoints.
Apply design thinking end-to-end:
- Participate in ideation, concept development, refinement, and final execution.
- Translate strategic briefs into strong visual concepts.
Create high-quality visual assets:
- Produce layouts, illustrations, brand elements, and graphic systems.
- Work across multiple styles, media, and formats.
Collaborate cross-functionally:
- Partner with innovation, design strategy, industrial design, and other internal teams.
- Work effectively in a team-based, collaborative design environment.
Support innovation initiatives:
- Contribute to early-stage concepting and front-end innovation work.
- Help bring new product and brand ideas to life visually.
Sketch and communicate ideas:
- Use sketching as a thinking and communication tool.
- Clearly articulate creative concepts to teammates and stakeholders.
Storyboard and visualize narratives:
- Create story flows, transitions, and visual journeys.
- Map out movements and experiences across touchpoints.
Research & creative direction support:
- Research complex topics to inform design decisions.
- Help develop visual treatments and design approaches.
- Assist in keeping projects on schedule and within scope/budget.
Leverage internal & external resources:
- Execute work directly while also collaborating with other designers or vendors when needed.
Maintain technical design excellence:
- Deliver polished, production-ready design work.
- Visualize design stories clearly and consistently.

Qualifications

BA or MA in Design required or equivalent experience
Minimum 1 year of experience with a background in packaging design and brand design with 360 identities.
Will have a strong understanding of graphic design as well as a good basic understanding of industrial design.
Great sketching skills and idea development techniques to create and communicate concepts.
Work cross-functionally throughout the center to support Innovation and Design.
Collaborative, able to ideate and construct ideas within a team-based design environment.
Technically solid, able to illuminate ideas and visualize design stories across a variety of media.
Storyboarding - Creating story flows, planning transitions, mapping out movements.
Design / Illustration – Creating all kinds of visual assets and layouts in a wide variety of illustrative styles.
Direction – Researching complex subjects, developing treatments, keeping each project on time and within budget.
Passionate, motivated and extremely creative person.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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