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2026 Summer Internships Consumer Analytics

March 7, 2026

About the position Hallmark's Marketing and Business Interns are typically business and marketing students with focus in business management, marketing, communications, marketing analytics, data analytics, public relations, or similar. As a Hallmark intern, you will work on impactful projects rooted in business need. You will use your business acumen and problem-solving skills to understand Hallmark's business priorities, the goal of your project(s), and to research, strategize, and develop a feasible solution(s) for your project(s) or the problem(s) at hand. In addition to your project work, you will have opportunities to expand your professional skill set, connect with corporate senior leadership, and engage in ongoing learning, development, and social activities with your fellow interns! We are seeking a Consumer Analytics Intern to focus on the development of dashboards to support performance reporting for Hallmark's various marketing and loyalty programs and initiatives. This will include cross-functional information gathering and discovery, dashboard wireframe design and development, data requirements gathering and documentation, collaboration with marketing and engineering, dashboard development (Tableau or Power BI), and a final presentation with insights generated for end-users. Responsibilities • Develop dashboards to support performance reporting for marketing and loyalty programs. • Gather cross-functional information and conduct discovery. • Design and develop dashboard wireframes. • Gather and document data requirements. • Collaborate with marketing and engineering teams. • Develop dashboards using Tableau or Power BI. • Present insights generated for end-users. Requirements • Currently pursuing a Bachelor's Degree with a major in Business or Marketing, Data Analytics, or Analytics. • Graduation date of December 2026, May 2027, December 2027, or May 2028. Nice-to-haves • Pursuing major or minor coursework that focuses on data analytics, marketing analytics, or data science. • Education, coursework, or experience utilizing Excel, Tableau, and/or PowerBI or other data visualization tools. • Experience with Tableau either via coursework or prior working experience. • Strong quantitative and analytical skills. • Strong arenaflex Excel skills. • Excellent communication skills (both verbal and written). • Demonstrated creativity, innovation, and leadership skills. • Demonstrated problem-solving ability. • Ability to deal with ambiguity and capacity to think critically. • Ability to draw conclusions from research and data and translate into clear, concise recommendations. • Aptitude to think strategically. Benefits • Relocation and housing assistance for interns whose permanent address is outside of the KC metro area. • Hybrid work flexibility between headquarters in Kansas City, MO, and summer residence. Apply tot his job

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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